The Honest Essence Of Famous Brands
What if brands did tell the truth about yourself?
Whether you like it or not, big companies and corporations are doing their bestto take possession of your mind , replacing the harsh truth about yourself to something else.Year after year, a team of professional designers and marketers are doing their best to inspire confidence and increase the demand for products. However, the designer Viktor Hertz and his colleague Cliff Dickens decided to reveal the whole story, showing people that actually represent a brand marketing without a mask. Pepsi logo reminds us of his ongoing battle with Coca-Cola for market share, while Google confident in their own domination over the other search engines. The style, color and graphics of the original logos are saved, and their names are altered. Look further work of graphic designers who showed people the essence of brands.

 Olympics.


 Adobe Acrobat. You want to do an update?

 Instagram. Masks the bad shots with filters

 YouTube. Video seals

 Men's Health. Each edition promises a perfect press

 Internet Explorer. The browser that is used to download another browser


 Playboy. Pay for boobs

 Hollywood. Recycling

 Budweiser. magnifier stomach

 Carlsberg. calories

 Camel. Cancer

 Coca Cola. commercialization

 Pepsi. When there is no Coke

 Google. Well, try to use another search engine

 Harley-Davidson. Toys for Adults

 McDonald's. MakDiabet

 Marlboro. Waste of money

 MTV. TV for morons

 Starbucks. sugar bomb

 PayPal. Because you need (You can not use another payment system)

 Cosmopolitan. Sex surveys, tips about sex, facts about sex

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