You might have wondered the reason of the arrow in Amazon’s logo,
pointing from a to z. The real reason for the presence of the arrow is
to show that all things from a-z are present for retail at Amazon.
On afterthoughts, that arrow also represents a smiling face.
2. Apple
The Apple’s
logo simply shows a bitten Apple as the fruit from the “Tree of
knowledge” in the story of Adam and Eve in the Bible.
3. IBM
The white lines crossing through the IBM in the lower right in Big Blue’s logo, highlight the
shape of “Equal” sign, therefore giving the message of “Equality”.
4. Mobil
The simple yet meaningful logo of Mobil is made of red and blue colors. The red color in it shows
strength while the blue colors is a mean of showing
faithfulness and
security in the company.
5. FedEx
The FedEx logo, though quite simple has a powerful meaning hidden it. If you look closely at the red Ex in
the logo, you’ll realize that the white space between E and x is an
arrow pointing towards the right. This right or forward arrow highlights the importance of moving
6. Audi
I have always wondered about the four circles in Audi’s logo. Now I have come
to know
that those four circles are there to to show the 4 companies: DKW,
Horch, Wanderer and Audi, that were part of the Auto-Union Consortium in
1932.
7. BMW
The famous car manufacture, BMW’s circle logo shows a propeller of a
plane in motion, while the blue color represents the sky. This is
because BMW was a the manufacturer for engines for the German military
planes in World War II.
8. Mercedes-Benz
The rounded logo of Mercedes-Benz with a three-cornered star
in between, has three white spaces which represent land, sky and sea.
The meaning of this is that Mercedes-Benz is dominant over them all.
9. Toyota
The world-famous Japanese manufacturer’s logo, shows three ellipses. Each eclipse representing the heart of customer, the
heart of the product and the heart of technological progress and limitless opportunities of the future.
10. Volkswagen
The German
automobile manufacturer,
Volkswagen has a logo with two letters engraved on it, “V” representing
the Volks, which means people and “W” representing the “wagen” meaning
car.
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